« SUPER STREET FIGHTER 4 PRINT AD CAMPAIGN »

Capcom Unity posted up a preview of their Super Street Fighter 4 print ad campaign that will appear in magazines such as OXM, PTOM, Antenna, Complex, Vice, XLR8R, Shonen Jump, and WWE magazines. In the blog they mention the general idea was to convey the new features of Super Street Fighter 4 artistically instead of just bullet points of new additions. Here is a small excerpt from the article, and we've uploaded all these ads to a gallery right here on the site.

SUPER STREET FIGHTER 4 PRINT AD GALLERY

With Super SFIV, the emphasis on art continued, as the new "sketch" style brought a new look to SFIV. As the marketing campaign evolved and our research illustrated, we found that consumers needed to know what was "new" about "Super SFIV" and also that the lower price of $39.99 was a purchase driver. With this, Ammirati came up with a creative concept that could communicate these new features, while still carry the fun characteristics of the SF brand.  While they could've just bullet-listed the features against some game art or crafted a witty description, they came up with something much better.  Something that was original and fresh to SF and gaming.

Source: Capcom-Unity