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A Famitsu scan showed up on SRK today which revealed some more details on the game itself. It appears the costumes will be offered in packs rather than one at a time. Each pack will be for 5 characters and will cost 320 MS points, or about 4 dollars per pack.

I had hoped they would offer all the arcade alternate costumes for free and offer new costumes through DLC. I don't think anyone minds paying for extra content, but at this point most of the alternates are nothing new thanks to YouTube.

Famitsu also gave the game 9.8.8.9 as their score in the same issue.

From the SRK post:

Alt. Costumes are available only in 5-character 320-MS-point DLC packs, one new pack every week as follows:
Grapplers Pack - Zangief, E Honda, Rufus, Abel, El Fuerte (Feb 12)
Beauty Pack - Chun Li, C.Viper, Sakura, Rose, Cammy (Feb 19)
Shoryuken Pack - Ryu, Ken, Akuma, Gouken, Dan (Feb 26)
Shadoloo Pack - Dictator, Sagat, Claw, Boxer, Seth (March 5)
Classic Pack - Guile, Blanka, Dhalsim, Gen, Fei Long (March 12)
All-In Pack - Get everyone at a discount (1000 MS Points; available from April 30th)